My name means storyteller.
And everything I build starts there.
I am Teca. A brand, communications, and marketing strategist and storyteller building across continents, between Canada and Ghana.
I came to this work through a path that is anything but linear.
Over 15 years, I have led marketing, communications, and brand strategy across North America, Africa, and the Caribbean. I have worked with governments, NGOs, multinational corporations, and solo founders building their first real brand.
I have coached executives on how they show up in the room and helped organizations find the words for what they do and why it matters.
Along the way, I became a certified image consultant, a Maxwell-certified leadership coach, speaker, trainer, published author, and the Director of Marketing and Communications at BBI.CA.
Each credential taught me something different about how perception shapes reality and how story shapes perception.
A few years ago, I started making a different kind of decision. I stopped choosing between my professional ambitions and my cultural identity.
Between the business I was building in North America and the continent that has always called me forward. I started building both. Simultaneously. On purpose.
I am now based between Canada and Ghana, working with organizations that want to grow in, into, or across Africa and the Caribbean, and with the founders building those organizations.
I offer fractional CMO support, communications strategy, digital marketing management, and personal brand strategy, with the cultural fluency and creative direction those markets require.
My name means storyteller. This is the work I was always supposed to be doing.
my values
I believe the best communications strategies are built on truth, not spin.
I believe African and Caribbean markets deserve partners who actually understand them.
I believe your brand should be able to say what you mean, mean what you say, and do both with clarity and style.
I believe the personal brand behind the organization matters as much as the organization's brand. Sometimes more.
And I believe the diaspora story, told well, changes things.
-
A member of the senior management team. Contributed to the overhauling of BBI’s brand presence, storytelling efforts and implementation of a 24-month communications and marketing strategy.
-
Workplace Connections and the Government of Canada
-
Certified member since 2016 https://www.maxwellleadership.com/
-
MCATD, Schulich Executive Education Center, 2014
-
Cornell University, 2020
-
York University
-
George Brown College
-
My Style, Way 2011. Thrive Publishing
Credentials & Experience
Lorna Blake, Influential Speaker ★ Author * Coach Extraordinaire ★ Real Estate Investor ★ Senior Financial Consultant
“I met Teca at John Maxwell Leadership Certification Program for Leadership Development in August of 2016. We were both enrolled in the program. Over the course of a few days, I got to see her executive presence and poise but also her excellent people skills.
I partnered with Teca on the Return To Ghana Online Summit in 2019 and I had an absolute blast co-hosting "Breaking Your Money Blocks Conference" at the Jireh Conference Center in Accra Ghana, West Africa. It was a success!
She is a true team player who’s dedicated and committed to excellence. She loves to help others win and she plays full out! If you get a chance to work with her in any capacity, do it. I look forward to working with her again and highly recommend her.”
People I have had the privilege
of working with…
Efua Adabie, Executive Leader in Education. Accra, Ghana
It was a good experience working with Teca, she was extremely professional and got to the heart of the matter. I particularly appreciated her probing questions that challenged me to give my best and strive for more. I highly recommend Teca.